Friday, June 07, 2013
The Red Carpet Treatment
The New York Central Railroad's Twentieth Century Limited gave us the modern expression "the red carpet treatment' from their use of a red carpet on their trains. The Limited was an overnight all First Class express train that ran between New York and Chicago until the late 1960's. Each night at exactly the same time a train departed each city, one westbound and one eastbound. The Limited's exacting standards of luxury and service made it the preferred mode of transport for film and stage stars, millionaires, political big shots and just about anyone who wanted to see and be seen in high society. The above infomercial was produced in 1935.