Is 2022 the Year We All Finally Got Tired of Narcissists?

It’s been a good run for the narcissists.

Over the past decade or so, a mix of shameless self-aggrandizement and self-confident charm has served certain people extraordinarily well, turning them into venture-capital darlings, licensed-merchandise magnates, Forbes cover models, social media superstars, Oprah confessors, business-conference keynoters, new-money plutocrats and, in one case, president. Elon Musk, Sam Bankman-Fried, Ye (né Kanye West), Elizabeth Holmes, Meghan Markle, Donald Trump: All of them used attention as currency and ego as fuel, and were rewarded, for a time, with what they craved. We’re drawn to people who love themselves.

But somewhere between the fifth and sixth hour of “Harry and Meghan,” the new Netflix documentary series produced by the former Duke and Duchess of Sussex and filmed at their California mansion — which suggests that there is no one more in love, no one more socially conscious, no one more aggrieved — my natural sympathy for the couple started turning to irritation, and it occurred to me that ego has its limits. And it struck me that the overreach that led to the Sussexes’ critically panned mega-series is the same impulse that turned Elon Musk into a terror on Twitter, that prompted Ye to up the ante of outrageous behavior until he crossed the line into blatant antisemitism, that sent Bankman-Fried from the top of the world to a Bahamian jail.

Some of these turns of fate are more dramatic and complete than others. But once we tally up the losses, it could be that 2022 marks the year our love affair with narcissists started to falter. Many of them met this year with declines in fortunes, falls from grace or newfound public skepticism. Many seemed to overstay their welcome in the public glare. And if this is the moment when we started to crave boring public figures for a change — well, to a large degree, the egotists did it to themselves. Maybe they couldn’t help it.

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