President Trump personally instructed his budget director to use taxpayer money for TV ads praising him and his presidency, setting in motion a $20 million contract that used funds from the Department of Homeland Security, according to people familiar with the matter.
The ads have run across cable and network television — on Fox News, CNN and MS Now, with football games on Fox and with national newscasts on CBS, ABC and NBC, including “Meet the Press,” which Mr. Trump is known to watch.
Mr. Trump was eager to see the laudatory ads on the air and told Russell T. Vought, the director of the Office of Management and Budget, to come up with the money from within the government, the people said. Mark Paoletta, the budget office’s counsel, and Will Scharf, the White House counsel, both said it would be legal to use D.H.S. funds. The president and Susie Wiles, the White House chief of staff, both spoke with Markwayne Mullin, the homeland security secretary, about the ads.
On Sept. 20, U.S. Customs and Border Protection — which falls under D.H.S. — awarded the contract to LMD, a Maryland marketing firm, federal records show.
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